Casey Reid — UX/UI Design

Ecommerce Platform

Ecommerce Platform project preview
Final shipped design

Background

My Approach

Research

Ran analysis of 50K usage sessions, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

40% improvement in task completion. Since shipping, we've measured 2.1x improvement in engagement.

Ecommerce Platform

Shipping quality design requires collaboration and iteration. I've learned how . The implications matter for teams and organizations.

The Thing

Whether you're designing a new feature, this mindset applies.

Dashboard